NewsBreak targets mobile, hard-to-reach consumers who are ready to take action. Our advertisers can reach receptive audiences and influence purchasing decisions. NewsBreak has over 13,000 daily viewers in Knoxville alone and over 400,000 viewers every month. That number is growing rapidly.
In short, we create profitable advertising opportunities for local businesses.
History of NewsBreak
NewsBreak is owned by NewsBreak Media Networks,Incorporated, a company based in Knoxville, Tennessee. Managing partners Jim Grant and Dave Southard launched NewsBreak in November 2009 after monitoring the growth of place-based media and digital signage over the past decade.
They studied existing out-of-home marketing venues, made site visits, and did extensive research in order to create a better experience for viewers: outstanding resolution on 21″ LCD screens, programming that does not wash out even in direct sunshine, Sharp stereo audio, and the ability to provide news and advertising that is relevant to different demographics at different convenience stores. The value of NewsBreak is tied directly to our intended audience: people on the go.
We wouldn’t have an audience if we didn’t have high-quality programming. In the Knoxville market, a partnership with WBIR TV has made possible current local news headlines and weather in each of NewsBreak’s five-minute programming loops. For the past 20 years, WBIR TV has enjoyed the distinction of being Knoxville’s number one ranked news station. The WBIR newsroom records two and a half minutes of content specifically for audiences at the gas pump.
These video reports are updated four times every day, and combined with RSS news headlines and a sports crawl, they provide a convenient, out-of-home source for Knoxville news, weather, and sports.
Thanks to cutting-edge technology, a reliable infrastructure, and truly valuable content, NewsBreak is ready for rapid expansion.