I was recently surfing through commercials on-line — Yes, I realize how goofy that may seem, but I am told that acknowledging and embracing your inner crazy is much better than trying to deny it — and I came across an interesting BMW commercial. Today, pump top television is just starting to become a media presence in East Tennessee, and I would argue, even throughout the southeast. However in the commercial, which touted increased fuel economy without compromised performance, the BMW 3 Series zooms by a gas station and you will never guess what is on top of the pump. That’s right, A Television!
Not only does this point to the growth of our industry, but it also is quite the meta-cognitive spin … Too bad BMW didn’t really take advantage of the perfect opportunity to reach their customers by featuring a BMW commercial on the Pump Top Television during the commercial.