These days, attention comes at a premium, and as more and more local advertising dollars are “migrating” from traditional media to digital, online, and out-of-home media, marketers are looking for ways to pique the interest of today’s active consumer.
How do you hit a moving target?
The U.S. Local Media Annual forecast from BIA/Kelsey’s says it all: out-of-home (OOH) media garnered 4.9% of local advertising dollars in 2010. By 2015, that number is projected to increase to more than 20%.
Forward-thinking local businesses like yours will be responsible for that growth. A new advertising opportunity is like a new car: you care about how far it is going to take you. What kind of miles per gallon does the car get, and thus how much is it going to cost long-term? How many people will your advertising reach and how many of them will really be ready to respond?
You need to reach on-the-go consumers, and you need to get a lot of mileage out of each marketing dollar. We have a way for you to accomplish both.
NewsBreak is a successful Knoxville-based business specializing in “place-based media” within the digital out-of-home market. Here is what we offer:
- High-impact TV Format
- Quality Editorial Content
- Uncluttered Environments
- Frequency of Viewership
- Targeted, Captive Audiences
Did we mention that pump-top advertising is usually less expensive than traditional media? Let’s find you some new customers.