Database Decisions

data-analysis-chartsWhen it comes to utilizing data to drive your decision making, the source and the amount of data can often be more important than the analysis. The obvious place to start is by looking at your own sales data, but you may be forgetting that you have a resource in your vendors. Multimillion dollar corporations put a lot of time, effort, and money into researching their target customer.

Recently, Sue Nicholls of Category Management Knowledge Group posted a great article about looking at multiple data sets to ensure that you analyze accurate data to gain accurate insights.

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