Creating a Custom Network

NewsBreak recently launched a proprietary network for Lillie Enterprises, a small chain located in Salt Lake City, Utah. The stores, branded Olympus Hill’s Sinclair, have the usual suspects you would expect to find in a convenience store, but they have a full service automotive shop as well.

This throw back setup was something that the Chain’s owner wanted to highlight on his network. This idea evolved into the creation of “Dino Dan”. Complete with bowtie, Dino Dan let’s viewers know about all of the services that are offered by Olympus Hill’s Sinclair. Moreover, the throwback character highlights the customer service and personality that you can expect to find inside the store. Here are a few of the spots in the campaign:

Lillie Enterprises 1
Lillie Enterprises 2