There is a seachange occurring in the convenience industry. Corporations are overhauling their shelves with new CPG items and are rolling out aggressive food programs. They are focused on fresh, healthy and authentic products that appeal to a demographic not usually caught inside the 4 walls of the local C-Store. Brian Berk highlights in his article how CST is rolling out three facets of their in-store overhaul.
New In-Store Programs Move the Needle at CST
As you might expect, Consumer Package Good (CPG) companies have their Superbowl 50 ads in the cannon and anxiously awaiting release this Sunday (although many cannot wait and are releasing spots on social media already). What might not be expected is the local and regional campaigns that convenience store companies will be rolling out ahead of and during the game. 43.3 Million fans are expected to throw a Superbowl party on Sunday and C-Stores want in on the action. Convenience Store News covers the topic and highlights Sheetz here Retailers, CPG Cos. Suit Up for the Big Game