A Jumpstart toward success: Nashville business accelerator ranks among nation’s best

Jumpstart Foundry Nashville Ledger story

On the path to becoming an esteemed psychology professor, Brian Nelson decided to take a sharp turn to a destination much less glamorous than the halls of academia.

His vision led him to the gas pump.

 

Not as an attendant, but as the tech entrepreneur behind the consumer-facing retail technology that entices casual gas customers to go inside their local convenience market for the .89 cent coffee or the 2 for 1 hotdog deal.

“The average person takes 5 minutes to fill up, and they have nothing to do in those minutes, so it’s the perfect opportunity to market to them,” says Nelson, who is the co-founder of Newsbreak, an advertising platform that utilizes LCD screens at gas pumps and inside convenience markets.

“We started as a media marketing company installing our products at some convenience stores in Knoxville. We wanted to turn our business into something scalable, something profitable, something huge.”

Nelson and his co-founder, Bob Bradley, saw some success when they started the company in 2012, but both saw the need to apply for the competitive business accelerator program in Nashville, Jumpstart Foundry.

Read the entire Nashville Ledger story here